Alliance Entertainment headquarters in Plantation, Fla.
June 10, 2025
Entertainment and collectibles distributor Alliance Entertainment Holding Corp. has announced the formation of a new division: Alliance Home Entertainment. The new division combines the capabilities of Mill Creek Entertainment, Distribution Solutions, and recent strategic hires into a centralized platform for film and television distribution.
“Alliance Home Entertainment is the result of years of investment in infrastructure, partnerships, and talent,” Jeff Walker, CEO of Alliance Entertainment, said in a statement. “By unifying Mill Creek and DS under one division and aligning around a world-class leadership team, we are creating a best-in-class platform for physical and digital distribution. This division strengthens our ability to serve both our studio partners and our retail customers with precision, scale, and creativity.”
The division will be led by Robert Oram, recently appointed EVP, and also includes:
- Meagan Roberts, SVP of sales, overseeing key retail accounts, including Walmart and Amazon;
- Kevin Quigley, SVP of strategic initiatives, leading digital, DTC, and emerging business model acceleration;
- Julianne Gorman, SVP of brand marketing, overseeing multi-studio creative, product development, and marketing strategies;
- Ilia Beizerman, SVP of operations, driving supply chain, inventory, and fulfillment execution; and
- Jeff Hayne, SVP of Acquisitions, leading content licensing.
To support this expanded vision, Alliance has also added associates from across the industry, bolstering capabilities across sales, operations, manufacturing, e-commerce, brand marketing, and product development. This expanded team enhances Alliance’s ability to scale its studio licensing model and lead the long-tail future of physical and digital entertainment formats, according to the company.
Alliance Home Entertainment will focus on delivering growth in legacy formats while expanding premium offerings, including Steelbook, 4K UHD, and collector editions.
“This is more than a consolidation — it’s a relaunch of what home entertainment can be,” Oram said in a statement. “We’re building a division with the muscle to scale, the agility to adapt, and the passion to serve collectors and studios alike. Physical media is evolving, and with Alliance Home Entertainment, we intend to lead that evolution. We’re here to elevate the category and unlock its full potential.”
The launch of Alliance Home Entertainment reinforces Alliance Entertainment’s long-term commitment to the home entertainment category, according to the company.
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