“This is just the beginning,” says Apple about what appears to be its new Apple TV intro. Presumably, this will be appears in the beginning of Apple TV movies and TV shows going forward.
Apple announced the rebranding from Apple TV+ to simply Apple TV for its subscription streaming video service last month.
Dropping the plus symbol was promised to come with a vibrant new brand identity. The first sign of this new identity appears in iOS 26.1, which updates the Apple TV app icon to include a splash of color.
Now we can see that same inspiration in the new Apple TV intro, which includes a color graphic and a new music tone created by FINNEAS.
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