ATG hires Chloe Uppington to head up new music and live events marketing team | Live

ATG Entertainment (ATG) has today announced the launch of a new marketing department headed by Chloe Uppington.

The live entertainment, ticketing and theatre production company will employ Uppington as head of marketing, music, comedy and live events from April.

Uppington joins from the Roundhouse, where she spent six years as head of marketing. With more than 20 years’ experience in live entertainment, Uppington has driven marketing strategy, audience development and commercial performance across an extensive portfolio spanning music, comedy, festivals, and venue brands.

Her career to date includes senior roles at Live Nation, Academy Music Group, Field Day Festival, Soundcrash and Eat Your Ears Promotions. She is recognised for driving audience growth, strengthening brand impact and delivering revenue growth through creative, insight-led marketing strategies and high-impact partnerships across some of the UK’s leading live event brands. 

I could tell straight away that there is real momentum and energy behind this next phase at ATG

Chloe Uppington

ATG Entertainment owns, operates or programmes 72 venues across Britain, the US and continental Europe. In January, it announced that it had been chosen by the Milton Keynes Development Partnership to operate a new 4,000-capacity venue.

Uppington said: ‘‘I’m delighted to be joining ATG as it expands its music, comedy and live events offering. I could tell straight away that there is real momentum and energy behind this next phase, and I’m looking forward to working closely with ATG’s producing teams and major promoters to help shape how audiences experience live entertainment across these fantastic regional venues and spaces across the UK.’’

David O’Hara, UK marketing director, ATG, added: “As we continue to accelerate the growth of our music, comedy and live events offering, the time is right to introduce a dedicated specialist team to support this rapidly expanding area of ATGE.

“With Chloe at the helm, bringing extensive expertise from the UK music and comedy sectors alongside a proven track record of delivering high-impact marketing strategies, we have the ideal leader to drive this next phase of growth. We’re thrilled to mark the beginning of this new chapter for ATGE marketing and look forward to the creativity, energy and impact the team will undoubtedly bring to this flourishing sector.”

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