Crunchyroll’s “Demon Slayer: Infinity Castle” shattered records when it became the highest-grossing Japanese film of all time, earning $682 million worldwide. The film won fans over, but now Crunchyroll bosses have the Oscars in sight. And rightfully so, the film’s score, production design and craftsmanship are dazzling.
“Demon Slayer: Infinity Castle” follows Tanjiro Kamado (dubbed by Zachary Aguilar) and the Demon Slayer Corps in a battle against Muzan Kibutsuji and the Upper Moons inside his hideout, known as the Infinity Castle. The Crunchyroll team targeted the demographic of life-long anime fans and newcomers to the artform in rolling out the film.
“We needed to be authentically Crunchyroll [in marketing]. We have a great deep connection with our fan base and a wonderful relationship with them, and we needed to create moments for them to unveil pieces of the movie,…
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