Disney is in the process of winding down Hulu’s standalone app and service. But at the same time, the Mouse House is doubling down on the Hulu brand — including taking it global.
As of Oct. 8, Hulu will become the global general entertainment brand on Disney+ in non-u.S. markets, replacing the Star tile. With the change, and in preparation for what Disney is promising will be a “fully integrated unified app experience” in 2026, Disney+ customers “will begin to see further integrations of Hulu across the Disney+ app as part of an ongoing and iterative slate of product updates on the homepage and beyond,…
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