The natural beauty movement is no more. Instead, statement-making makeup is dominating outside the MTV Video Music Awards in New York, with major internet stars and celebrities sporting an array of eclectic aesthetics. Hair trends are all over the place, too, resurrecting styles from decades past.
Doja Cat experimented with the bouncy blowout, while Haley Kalil took a 1980s approach with crimped hair. Taylor Momsen poured her persona into her beauty for the annual awards show, stamping black shadow over her eyes and dressing her lips in a matte nude shade. Brianna Mazzola, on the other hand, opted for an abstract visage, tracing the shape of a frequency wave across her cheekbones and nose.
Ahead, WWD takes a look at the unique beauty looks on the VMAs red carpet.
MTV Video Music Awards 2025 – Arrivals
Image Credit: Gilbert FloresMegan Stalter at the MTV Video Music Awards 2025 held at UBS Arena on September 07, 2025 in New York, New York.
MTV Video Music Awards 2025 – Arrivals
Image Credit: Gilbert FloresADVERTISEMENTBrianna Mazzola at the MTV Video Music Awards 2025 held at UBS Arena on September 07, 2025 in New York, New York.
MTV Video Music Awards 2025 – Arrivals
Image Credit: Gilbert FloresAyra Starr at the MTV Video Music Awards 2025 held at UBS Arena on September 07, 2025 in New York, New York.
MTV Video Music Awards 2025 – Arrivals
Image Credit: Gilbert FloresFrankie Grande at the MTV Video Music Awards 2025 held at UBS Arena on September 07, 2025 in New York, New York.
MTV Video Music Awards 2025 – Arrivals
Image Credit: Gilbert FloresAudrey Nuna at the MTV Video Music Awards 2025 held at UBS Arena on September 07, 2025 in New York, New York.
MTV Video Music Awards 2025 – Arrivals
Image Credit: Gilbert FloresTaylor Momsen at the MTV Video Music Awards 2025 held at UBS Arena on September 07, 2025 in New York, New York.
MTV Video Music Awards 2025 – Arrivals
Image Credit: Gilbert FloresKevin Aviance at the MTV Video Music Awards 2025 held at UBS Arena on September 07, 2025 in New York, New York.
MTV Video Music Awards 2025 – Arrivals
Image Credit: Gilbert FloresDoja Cat at the MTV Video Music Awards 2025 held at UBS Arena on September 07, 2025 in New York, New York.
MTV Video Music Awards 2025 – Arrivals
Image Credit: Gilbert FloresHaley Kalil at the MTV Video Music Awards 2025 held at UBS Arena on September 07, 2025 in New York, New York.
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