The Food Network star and mayor of Flavortown is instantly recognizable thanks to his frosted tips, colorful bowling shirts, distinctive goatee and blinged-out look. But in the Instagram video, he traded in the bleach blonde spikes and goatee for a clean-shaven and basic brown dad hairdo, and the bowling shirt for an understated button-down and slacks.
“After so many years celebrating my birthday as Guy, I figured I would celebrate it as just a guy,” he said in the video, which garnered news coverage from outlets like Page Six and InStyle. Some Instagram users speculated that Fieri used AI to create the alter ego, which made him almost unrecognizable.
Guy Fieri in a Instagram teaser for Bosch. Bosch
But The Hollywood Reporter can confirm that the basic new look is…
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