Casey Bloys, Chairman and CEO, HBO and Max Content, said that this move helps fill a “void” left by a dwindling number of movie output deals that the company is able to strike as rivals increasingly keep their feature titles for their own streaming services.
HBO previously had deals with the likes of Universal Pictures, which now streams its titles on Comcast’s own Peacock service as well as others.
Bloys addressed the strategy at a press presentation in New York.
“We are also leaning into the power of IP to help fill a void,” he said. “In the past, HBO has always had the benefit of multiple studio output deals with a movie guaranteed every Saturday night. This proved extremely impactful with subscribers. Massive Hollywood marketing campaigns brought huge awareness to these titles.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.imdb.com ’
