‘Melania’ Defies Expectations as New Box Office Forecast Signals Surprise Opening in North America

Melania Trump’s new documentary is shaping up to be a surprise at the North American box office after early expectations pointed to a rough debut. According to industry tracking reported by Hollywood trade sources, the film is now projected to earn around $8 million in its opening weekend, a sharp jump from earlier forecasts.

Before release, many analysts expected the film to struggle. Initial estimates placed the opening closer to $3 million, and some theater owners even warned it could fall lower after slow advance sales and online chatter about empty screening rooms.

By Friday afternoon, however, studio estimates shifted. New numbers showed the documentary pulling in between $8 million and $9 million from nearly 1,800 theaters,…