Seth Rogen is adding a new layer to his lifestyle brand Houseplant—this time through scent. The actor, director, and entrepreneur has teamed up with Ripple+ Home to launch a limited-edition incense collection designed to blend art, fragrance, and design in one package.
The drop, called Droplets by Seth, features 64 incense cones across four unique scents: Sweet Herb, Old Money Leather, Baked Goods, and Rich Pine.
Each cone burns for around 10 minutes, giving fans more than 640 minutes of fragrance in total. The collection also includes a pear-shaped, hand-carved marble vessel that doubles as both a functional incense holder and a statement design piece.
“This collaboration was a natural meeting of minds,” Rogen said in an interview with WWD. “I love things that smell amazing and look incredible, and together with Ripple+, we’ve crafted something that does both.”
Each scent was created with a specific vibe in mind. Sweet Herb leans floral and mystical, intended to spark creativity. Old Money Leather offers a bold, sophisticated aroma with a luxe edge. Baked Goods gives off the warmth of fresh desserts, while Rich Pine is earthy and reminiscent of the outdoors.
Ripple+ cofounder Lucie Beecham emphasized the partnership’s focus on intentionality. “Ripple+ and Houseplant create experiences that are immersive and intentional,” she said. “This collaboration reimagines scent not as an afterthought but as the heart of the moment, turning fragrance into a design statement that defines a space and sets its mood.”
Houseplant, co-founded by Rogen alongside Michael Mohr, Evan Goldberg, James Weaver, and Alex McAtee in 2019, has become known for merging cannabis culture with home design.
From Rogen’s own hand-crafted ashtrays to premium smoking accessories, the brand has carved a niche by blending functionality with aesthetics. This new collaboration marks Houseplant’s first entry into fragrance.
The Ripple+ x Houseplant collection launched September 18 and is available exclusively online.
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