Spotify has announced a set of policy changes surrounding AI-generated music and spam on its streaming platform. The company is helping to develop an industry standard for AI disclosure in music credits, alongside DDEX. It will be strengthening its approach to AI-assisted spam, such as unauthorized vocal clones, as well as uploaded music that fraudulently delivers music to another artist’s profile.
The new disclosures will encourage artists to share what aspect, if any, of their production was created with the assistance of AI. Instead of a song simply being marked as “is AI” or “no AI,” artists can specify whether they used AI-generated vocals, instrumentation or post-production.
The streamer will also debut a new impersonation policy, making it clearer how the platform deals with AI voice clones. The policy promises to give artists stronger protections against this sort of spam, and clearer recourse should any appear.
“…the pace of recent advances in generative AI technology has felt quick and at times unsettling, especially for creatives. At its best, AI is unlocking incredible new ways for artists to create music and for listeners to discover it. At its worst, AI can be used by bad actors and content farms to confuse or deceive listeners, push ‘slop’ into the ecosystem, and interfere with authentic artists working to build their careers,” Spotify said in its announcement.
These aren’t the only tactics that bad actors use to divert royalties and deceive listeners. Spotify shared that other types of spam “such as mass uploads, duplicates, SEO hacks, artificially short track abuse, and other forms of slop” have become easier to create and deploy as AI tools substantially lower the barrier of entry to creating this type of content.
To address these, the streamer is launching a new spam filter this fall that will identify uploads and tracks that engage in these types of spam, tag them on the platform, and stop recommending them to users. Spotify said that over the past 12 months it has already removed more than 75 million “spammy” tracks.
Spotify says that this sort of spam can dilute the royalty pool and take attention away from real artists trying to earn a living, even in part on the platform. The company says its goal is to achieve more transparency for listeners and protect artist identity through these new policies.
These new policies don’t address AI-generated projects like The Velvet Sundown, which remains on the platform despite all its lyrics, vocals, and imagery being entirely AI-generated. Spotify doesn’t directly acknowledge the AI band, but says “we support artists’ freedom to use AI creatively while actively combating its misuse by content farms and bad actors.”
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