A survey of CMOs, network executives, media buyers, agents and talent, are painting a picture of what to expect between plays during this year’s Big Game.
The cost of entry for advertisers seeking 30 seconds during this year’s Super Bowl on NBC has passed an eye-watering $10 million for some late buyers (most are paying around $8 million), and celebrities could end up feeling the pinch as the larger ad market tightens up.
Many brands are pulling back somewhat on their fees for talent in big game ads, seeking to do more with their stretched budgets, multiple sources familiar with this year’s market tell THR.
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