As TikTok creators get
ready to cover the Sundance Film Festival in Park City, the ByteDance-owned company has announced the launch of two new advertising solutions designed to help streaming platforms and entertainment
advertisers engage users directly in feed.
With 167% of TikTok users more likely to maintain a streaming service subscription in order to participate in online
discourse around a show or movie, TikTok is introducing “Streaming Ads” to help streaming services reach new, younger consumers.
Powered by Smart+ — TikTok’s AI ad hub, which automates campaign setup, optimization and creative — Streaming Ads is designed to deliver personalized ads to
users whose in-app activity includes entertainment-first content, showing them “the most relevant shows in an advertiser’s catalog.”
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Each
ad included in this new solution showcases multiple film or show titles via a video carousel featuring four video titles available on a specific streaming platform, or via an “interactive”
add-on, per TikTok’s announcement.
TikTok has also unveiled “New Title Launch,” an ad solution aiming to
help entertainment advertisers capitalize on newsworthy events, such as film premieres, live sports games, or franchise announcements.
New Title Launch is designed
to reach high-intent users and drive ticket sales via personalized ads targeting users’ favorite movie genre or pricing sensitivity.
Both new ad options stem from a rise in film and TV content and fandom on TikTok.
Over 6.5 million posts about film and TV are shared across the app daily, according to TikTok’s internal data, with almost half of TikTok users discovering old movies or shows on the
platform. In addition, #FilmTok and #MovieTok experienced a 50% boost in posting activity last year.
TikTok
has focused on developing its reputation as a place for movie and TV lovers by partnering with major film festivals across the globe, including Sundance and Cannes, where creators are invited to shoot and post
exclusive footage, interviews and festival highlights to the app’s billion users.
Last year, TikTok
also hosted its own film competition, which received 300,000 entries and rewarded winners with cash prizes and a trip to Cannes.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.mediapost.com ’
