Several celebrity Instagram accounts appear to have been the target of a hack on Thursday. A range of artists including Future, Adele, Tyla, Michael Jackson, and Pink Floyd suddenly posted what looked like a doctored image of Future holding a memecoin.
was among the list of seemingly hacked celebrities and took to Instagram Stories to address the strange incident. “Wait??? I didn’t post this??? Hahaha why did so many artists get hit with this?? Is this a genious marketing hack? I saw Tyla and Adele right under this post with the same thing,” wrote the Swedish singer-songwriter in her post. “Am I a secret feature??? And he’s like ‘suprise!!! You’re gonna be on the album!!!’? Will the hackers post more? Do they have access to my account now? Aaaahhh it’s all so mysterious and exciting!!!!”
The origin of the since-deleted posts and who exactly was behind the alleged hacks is still unclear. Reps for Future, Adele, Tyla, Michael Jackson, and Pink Floyd did not immediately respond to Rolling Stone‘s request for comment.
From green dildos on WNBA courts to the Trumps launching their own memecoins (and netting the first family more than $2 billion to date), the cryptocurrency may be rooted in internet memes but is traded on real and lucrative markets online. And while memecoins have no underlying value, they can be fueled by online communities that band together to create viral momentum for the asset — such as a simultaneous celebrity hack, for example.
As Rolling Stone‘s Miles Klee recently highlighted, “crypto has always traded on the dynamics of digital spaces, but memecoins, inherently more volatile and gimmicky than something like Bitcoin, are uniquely tied to the vicissitudes of online culture.” As their value surges, meme currencies reached a total market cap of as much as $140 billion in December 2024 while accounting for more than 11 percent of the “altcoin” market (which excludes the standard tokens Bitcoin and Ether).
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