The platform announced on Tuesday that they will be broadening their Content ID system to include celebrity content, designed to flag deepfakes and protect creators from identity scams and other non-approved content using the individual’s likeness.
YouTube first developed the feature last year in a pilot program for a small group of creators, before a second phase was launched for politicians and journalists. Protection via the software does not require the individual to have a YouTube account, the platform says. Aside from celebrities, the new wave will also aim to protect management and talent agencies.
How does it work? The system scans platform-wide for visual matches based on the enrolled participants in their library, flagging any uses from what it detects as from unofficial accounts.
While the amount of removals has remained “very small”, YouTube has also voiced its support for broader celebrity protections via the NO FAKES and Take It Down Acts.
How to make the most of YouTube’s ID protections?
Apply for eligibility. To be included in YouTube’s Content ID database, entertainers can register through this form.
Choose your action. If approved and the system detects any AI fraud, YouTube gives users the option to request removal of said video, submit a copyright removal request, or let it slide.
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