Hollywood Chamber of Commerce Says Sydney Sweeney Did Not Get Permission to Hang Bras on Hollywood Sign

Sydney Sweeney snuck up to the Hollywood sign in the dead of night and covered it in bras without the permission of the proper authorities, the LA Times reports. The stunt was a promotion for a new brand of women’s undergarments.

Sweeney posted a video of the ordeal to her Instagram on Monday night. In the footage, she and a small team packed a van full of unmentionables before heading into the Hollywood Hills. Once at the Hollywood sign, Sweeney is shown stringing bras together and hanging them over the letters.

According to the LA Times, the Hollywood Chamber of Commerce, the organization that owns the IP rights to the iconic landmark, said the late-night operation was not authorized. The Hollywood Sign Trust, the nonprofit responsible for managing the sign, also reportedly had no knowledge of the stunt.

“Anyone intending to use and/or access the Hollywood Sign for…