It’s time to go nuts for Dunkin’ and Ben Affleck at Super Bowl 2026.
After giving us the viral goods these past few years at the NFL’s Big Game, the coffee and donut company turned their ad time into a team-up of 1980s and ’90s sitcom all-stars for a reimagining of Affleck’s 1997 film Good Will Hunting.
Affleck appeared in and co-wrote the Oscar-winning screenplay for the original Gus Van Sant-directed movie with his buddy Matt Damon, who starred opposite the late Robin Williams. Affleck now takes over Damon’s role of Will Hunting, a mathematics prodigy with a difficult life — only now it’s set in a Dunkin’ and takes on a sitcom feel.
An early teaser that dropped during the Grammys last week revealed Friends stars Jennifer Aniston and Matt LeBlanc, as well as Seinfeld alum Jason Alexander. But that was just the tip of the nostalgic iceberg as the commercial revealed actors from the beloved era of TV comedies.
And if they all look as young as they appeared on TV decades ago, it’s because they were digitally de-aged.
“Before the movie, a much better version of Good Will Hunting was made as a sitcom with a real genius in the lead — and some other actors,” the narrator prefaces of Good Will Dunkin’.
Jason Alexander (Seinfeld)
Dunkin’ Donuts
“Hey, Will! Did you arrange the Munchkins in the Fibonacci sequence?” Alexander, who famously played George Costanza on the nine-season-long Seinfeld, exclaims in the ad. “I got a genius workin’ for me!”
The bit spoofs the premise of Good Will Hunting, which sees Damon’s titular Will Hunting, a janitor at MIT, discovered by faculty for solving a complex math problem.
“Being on set with Dunkin’ didn’t just feel like the ’90s, it actually reminded me of the original sitcoms I grew up with,” Alexander tells Entertainment Weekly in a statement. “There’s such a love for nostalgia right now, and Dunkin’ is one of those everyday places that been part of people’s lives for so long, it naturally brings that feeling to it.”
Matt LeBlanc (Friends)
Dunkin’ Donuts
LeBlanc, funny enough, plays the Affleck-esque role as one of Will Hunting’s friends, who riffs on his “genius” status. The commercial later offers a nod to the Friends star’s memorable “How you doin’?” line as Joey Tribbiani from that sitcom when Affleck goes to hit on…
Jasmine Guy (A Different World)
Dunkin’ Donuts
Jasmine Guy, known for her role of Whitley Marion Gilbert on A Different World, the Cosby Show spinoff, plays a woman who declares she’ll marry the first man who can help her with the Fibonacci sequence.
Alfonso Ribeiro (The Fresh Prince of Bel-Air)
Dunkin’ Donuts
Alfonso Ribeiro, a.k.a. Carlton Banks (the man behind “the Carlton”) from The Fresh Prince of Bel-Air, plays one of Affleck’s buddies trying to win over Guy. He whips out a photo of Will’s girlfriend, played by Aniston, to remind him of his relationship.
“We’re on a break!” Affleck’s Will retorts as a wink to David Schwimmer’s line as Ross Geller to Aniston’s Rachel Green on Friends.
Ted Danson (Cheers)
Dunkin’ Donuts
A visibly de-aged Ted Danson, who played bar owner Sam Malone on Cheers for 11 seasons, emerges from behind the Dunkin’ Donuts cash register to share some sound advice. “Hey, kid. If you’re still single, doing this Boston schtick, and workin’ for Dunkin’ when you’re 50, I’m gonna be very disappointed,” he says.
The dialogue reimagines Affleck’s own tough-love speech from Good Will Hunting. However, as it happens, Affleck’s relationship with Jennifer Lopez recently ended, so he is, as Danson says, single at 53 and working for Dunkin’.
Jaleel White (Family Matters)
Mr. “Did I Do That?” Steve Urkel himself, Jaleel White of Family Matters, is also present to direct Affleck’s attention towards the window, where his girlfriend is there to deliver a snappy response.
Jennifer Aniston (Friends)
Dunkin’ Donuts
“You like donuts?” Aniston asks from the Dunkin’ shop’s window. “Well this is my new boyfriend. How yah like these nuts?” Of course, the ad offers the sitcom spoof here of Damon’s Will giving the “How yah like them apples?” from Good Will Hunting.
Tom Brady
Former football pro Tom Brady makes a brief appearance as Aniston’s new beau. Brady has been involved in the past two Super Bowl commercials for Dunkin’, which involved the DunKings music group concept.
Get your daily dose of entertainment news, celebrity updates, and what to watch with our EW Dispatch newsletter.
Dunkin’ has been teasing the Big Game ad for some time. During an interview with journalist Kevin McCarthy back in January, McCarthy seemingly uncovered an IMDb page for Good Will Hunting: The Sitcom. Then followed a couple Grammy Awards teasers involving a mysterious VHS tape, and a ‘90s pop-up at MIT.
The company also signaled that L Street Tavern, the famous bar from Good Will Hunting, would serve as the site of Dunkin’s Super Bowl Watch Party.
Watch the full Dunkin’ Donuts Super Bowl 2026 commercial above.
Read the original article on Entertainment Weekly
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.yahoo.com ’
