Liverpool ONE’s newest shop as TV stars spotted at opening

The pop-up shop is here ahead of the world renowned Grand National festival

Liverpool ONE(Image: Andrew Teebay)

Liverpool ONE has welcomed a new pop-up shop for a limited amount of time and TV stars are already making the most of it. Online fashion retailer Club L London has arrived at the shopping complex just in time for the Grand National.

The women’s fashion brand specialises in occasion wear, particularly dresses designed for parties, weddings, and formal events. The company has built up a following thanks for its “glamorous” designs, often inspired by celebrity and red-carpet fashion trends.

It operates primarily online but now, Liverpool shoppers can see what it has to offer in person. The store is open today, Friday, April 3 and tomorrow, Saturday, April 4.

On Wednesday, April 2, the store held an opening event and a host of TV stars were in attendance, including Real Housewives of Cheshire’s Ellie Egar and Married at First Sight’s Leisha Lightbody, Nelly Patel, Rebecca Fenney and Leah Marie Tyrer.

Katie Randev, CEO of Club L London, told the ECHO: “We’re incredibly proud to be bringing Club L London to Liverpool for the first time.

“Liverpool has long been an important city for the brand, with a strong and highly engaged customer base who continue to inspire us season after season.

The Club L London pop-up found on Liverpool ONE’s Manesty’s Lane.

“This pop-up is about more than opening a temporary retail space; it’s about creating a more immersive brand experience and giving our community the opportunity to discover Club L in person.

“As we continue to grow, we remain focused on redefining accessible luxury through exceptional design, standout occasion wear and elevated customer experiences.”

The pop-up features a curated edit of Club L London collections, including exclusive Liverpool-only pieces and a wide selection of styles across categories, from new-in arrivals to bridal.

The team said it is designed to offer customers a more personal and immersive way to shop, with the space allowing guests to experience the fit, feel and craftsmanship of Club L London pieces beyond the online journey.

As part of the launch, Club L London will also offer visitors the chance to win four Aintree tickets and an outfit of their choice, with one lucky winner selected through a social media tag activation.

The MAFS cast at the pop-up shop

Looking ahead, Club L London sees Liverpool as the beginning of a broader pop-up strategy, with plans already underway for future activations in key cities, including New York City.

Katie added: “Liverpool has always been on our radar the energy, the style, the women. Bringing our first ever pop up here during Aintree season just felt like the perfect moment to do so.

“We’ve designed this space to feel like a true Club L experience, somewhere you can try on, get styled, and really connect with the brand in person.

“We wanted this to feel like more than just shopping, from complimentary personal styling and refreshments to an Aintree giveaway and an edit of Liverpool’s most loved looks, every detail has been designed so you can truly enjoy the space while it’s here.”

The Club L London pop-up is located opposite Bean Coffee Shop in Liverpool ONE’s Manesty’s Lane.