Tyler, The Creator pushes the envelope creatively, and he’s at it again with his self-directed “Sugar on My Tongue” video, which was released on Tuesday (Aug. 12).
In the visual, Tyler and a potential love interest are in a white-tiled room before throwing a rave after her parents leave. Things take a turn when the scene pivots to the Grammy-winning rapper in a skin-tight black latex suit, which leans into BDSM culture with Tyler on a leash.
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He gets naked to turn the heat up a few notches, and then breaks out a knife to perform oral surgery on himself, cutting out his tongue. The muscular organ lies bloody in the middle of the bathroom floor before being watered, and growing to the point that the woman in the clip can ride on top of it.
Fans seemed to be taken aback by Tyler’s creative direction as well. “Did not expect to wake up to tyler going full freak mode,” one person commented on the video’s YouTube page.
“Sugar on My Tongue” arrived in July as part of Tyler, The Creator’s party-starting Don’t Tap the Glass album. Even with a shortened tracking week, the project debuted atop the Billboard 200 with 197,000 equivalent album units earned in the United States in the week ending July 24, according to Luminate.
2025 is another busy year for Tyler, who hyped his feature film debut, as he’s gearing up to star alongside Timothée Chalamet and Gwyneth Paltrow in A24’s Marty Supreme film. Directed by Josh Safdie, the movie is set to hit theaters on Christmas Day, and a trailer will be released on Wednesday (Aug. 13).
Watch the “Sugar on My Tongue” video below.
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