Cinema United, the world’s largest exhibition trade association, on Wednesday released the 2025 update to its annual Strength of Theatrical Exhibition report, which analyzes industry metrics beyond mere box office numbers. Takeaways from the report, which is available via Cinema United’s website, include how theaters are building loyalty through innovation and diverse films.
But it also, most notably, shares that Gen Z moviegoer attendance grew by 25 percent over the last 12 months — the highest increase of any age group.
“Weekend box office is important, but a more accurate measure is looking at the industry on an annual basis and considering myriad other factors in the marketplace to get a more complete picture of the strength of the industry,” said Michael O’Leary, president and CEO of Cinema United, in a official statement. “2025 is a perfect example of a year where…
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