It sure seems that way after AMC agreed to book “KPop Demon Hunters” in 300 venues as Netflix re-releases the animated musical smash over Halloween weekend. AMC Theatres, the world’s largest cinema chain, typically refuses to schedule movies from Netflix, the biggest streaming service, because the two companies don’t agree on the length of time a film should remain exclusively on the big screen.
“For a long time, Netflix’s primary interest in getting its movies into theaters was for awards consideration or appeasing talent,” says analyst Alicia Reese, VP of equity research at Wedbush Securities. “Netflix has more interest now in trying to maximize reach.”
And who is AMC to deny a hit? With box office revenues 20% behind Covid times, no movie theater is positioned to turn down a crowd-pleaser. AMC was the only major exhibitor not to play…
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